Jim Hughes brings more than 25 years of public relations and corporate communications experience gained from agency, in-house and consulting roles to his clients. Specializing in B2B, trade and B2C programs, Jim is passionate about disruptive solutions in the digital health, medical device and tech sectors.
Jim has helped companies raise mindshare for their products, firms and initiatives. Jim’s strengths include strategic planning, message development, hands-on media and analyst relations, thought leadership programs, writing and trade show support.
Jim is versatile and he has provided strategy, counsel and media outreach that has made a difference for clients ranging from medical implants and health scanner technology (Rotation Medical and DynoSense), to thought leadership and awareness surrounding multiple XPRIZE challenges (Qualcomm Tricorder, Carbon, Ocean Discovery and Artificial Intelligence), and highlighting a cancer-fighting video game from Cigna. Jim was also responsible for launching real-time systems for online polling and viewer interaction (Bing/Microsoft), driving executive visibility for one of the top five corporate venture capital firms (Comcast Ventures) and app-based games (Red Bull Media House). He’s garnered top tier B2C and B2B tech coverage for an Internet of Things device that successfully fueled Kickstarter efforts, fully subscribing the campaign within 12 hours and ultimately oversubscribing by 5x.
Previously, Jim was vice president in the Convergence Group at Rogers & Cowan. Seen as the go-to resource on the business and technology media front for the agency’s clients, Jim successfully launched 59 products/initiatives for 25 clients over a three-year period (products, apps and online services for industry names and fast-moving startups).
Prior to Rogers & Cowan, Jim was a vice president in the technology practice at Fleishman Hillard’s Los Angeles office, where he oversaw a mix of clients that included tape storage leader The LTO Program (a consortium consisting of IBM, HP and Quantum), chipmaker Marvell Electronics (introducing “smart” semiconductors that allow the creation of highly energy efficient computer, lighting and consumer entertainment devices), Cigna, REIT Ridge Property Trust and VFX firm Digital Domain.
Jim also worked with Porter Novelli’s Convergence Group and The Bohle Company in senior account roles representing a variety of Fortune 500 and start up technology firms including IBM and Microsoft.
Jim lives in the Los Angeles area, enjoying life with his family, three cats and a rambunctious desert tortoise.