Emily Tao is an art director with more than 15 years of experience in the healthcare industry. She has consistently exceeded client’s expectations and is capable of taking projects from initial concept to final production on time and within budget.
Emily has worked with Merryman Communications since the firm’s founding. Projects include creating infographics for AristaMD and Medtronic Diabetes, and brand identity redesign programs for Nikkiso America and the I-PASS Patient Safety Institute, including logo redevelopment, brand standard guides, product sell sheets and tradeshow booth designs.
Emily started her graphics design career at eToys.com, with design projects that ranged from webpages and web icons to wrapping paper and gift box packaging. Later, she joined Strausberg Group, a boutique creative agency, where she focused on promotional print and web designs for clients that included AAA Travel, Auberge Resorts, Renaissance Hotels, Viceroy, Coldwell Banker and Marina Del Rey. Emily’s experience included brochures, fliers, direct mail campaigns, magazine advertising, billboards, logos, branding and websites.
At Porter Novelli, Emily worked as an art director in the healthcare practice. Not only was she responsible for developing the practice brand identity, signage, stationery and website, but Emily also managed graphic design for clients, including Medtronic, Guidant, Humana, Ethicon Endo-Surgery (a Johnson & Johnson company), St. Vincent Medical Center and American Board of Podiatric Medicine. Design projects included trade show booths, eBlasts, sales sheets, magazine ads, webpage banner ads, marketing inserts, and HTML and WordPress websites, among many others. Her work won several awards, including from the Public Relations Society of America in Los Angeles and nationally.
Emily is an art director with business sense. She received a business degree in marketing from USC and earned her degree in computer graphic design from UCLA. Emily’s style is known to be clean, simple and corporate. She is skilled in art direction research, competitive analysis, artwork development and final production to print shop. Her tools include Adobe Creative Suite Photoshop, Illustrator, InDesign, Acrobat and Dreamweaver.