Joni Ramirez has more than 20 years of award-winning agency and in-house experience.
She is an excellent writer with a keen ability to translate complex information into easy-to-understand language. She has developed case studies, bylined articles, web/intranet content, newsletter stories, advertising copy, brochures, news releases and reactive media statements, to name a few. She is also an experienced editor with a nose for grammar, punctuation, consistency and AP style errors.
Joni’s in-house experience includes serving as director of marketing and public relations for Miller Children’s Hospital/Long Beach Memorial Medical Center, where she oversaw a $3 million internal and external marketing and communications program. Among her accomplishments at the hospitals were creating a year-long 100th anniversary “Century of Care” campaign; handling communications for a $151 million expansion project; overseeing the development of a new logo and advertising campaign; supporting service line marketing with brochure development and ongoing television, radio, print and outdoor ad buys; handling internal communications for nursing union related issues, including a strike; ensuring ongoing local and national media exposure; and revamping employee communications, including redesigning the employee newsletter and intranet site.
Joni has more than 10 years of experience at many top public relations firms. Most recently, she served as vice president in the healthcare practice of Edelman. Early in her career, she held positions of increasing responsibility at GolinHarris, Communicore, FischerHealth and Ruder Finn.
Joni graduated cum laude with a bachelor’s degree in journalism/public relations from California State University, Long Beach, where she also earned her master of business administration degree. For nearly 20 years, Joni has been a part-time instructor in the undergraduate public relations program at the university, and she also advised the university’s Bateman Competition team, PRSSA’s premier national case study competition for public relations students.