Saloni recently led the corporate communications workstream for Alder Biopharmaceuticals, with activities such as data and regulatory milestone communications, thought leadership, corporate and product messaging, corporate website development, social media and medical meeting communications. She also helped develop their unbranded campaign to raise disease awareness for migraine patients and a two-year communication plan for the commercial launch of their product including a celebrity campaign.
She has also supported FDA approval and launch communications for companies such as Abbott Laboratories for their general cardiology and structural heart divisions, in particular working on the MitraClip and Xience Sierra stent U.S. launches. Her work involved creation of media materials, participation in patient interviews, developing HCP and patient toolkits, social media and KOL media interview preparation and facilitation.
Saloni was previously with TogoRun, a healthcare-focused global PR agency and has supplemented her experience with international work with PR Pundit, an India-based PR agency focusing across various healthcare and consumer clients. At PR Pundit, she worked on a national campaign to raise awareness for deep vein thrombosis and drive consumer education and conversation around the condition. She also worked with global beauty and skincare brand Estee Lauder and helped execute their annual Breast Cancer Awareness month initiatives with advocacy, celebrity and local media event executions.
Saloni has a certificate in Marketing Strategy from Cornell University, a masters in Luxury Retail Management from the University of Monaco and a bachelors in Mass Media with a focus on Journalism from the University of Mumbai.